That's some weird cross-promotion.

About a week ago I was reading the arts section of the paper and an ad caught my eye. It was for one of those lady novels that don't interest me very much, but a small line at the bottom of the box said "companion knitting patterns by Berocco." Huh?  The title didn't have the word knitting in it, like the knitting chick-lit novels.  I made a mental note but didn't save the paper, so forgot the title.

But I checked the Berroco Web site and learned all about it, so now I can tell you--unless you've already read about it on a dozen other blogs and I'm the one who's been parked under a rock.

Some lady wrote a drama called The Family Tree, and knitting is apparently a theme. Berroco designed a set of patterns inspired by the book and is sponsoring the author's book tour. The patterns actually don't suck. Nora Gaughan's influence is definitely improving the quality of Berocco's designs.